Anthony Edwards and Tyler Herro turn up the volume
Anthony Edwards and Tyler Herro don’t stop for anything — and neither does their music. The pro basketball players keep their fave beats bumping no matter where their busy lives take them. From home court to rival arenas, music’s always got their back
Enter the Steve Lacy universe
In partnership with Grammy-winning musician Steve Lacy, we’ve created a collab that highlights how music and style can create something new, inspired by something old. Meet the Bose x Steve Lacy Ultra Open Earbuds and Bose x Steve Lacy QuietComfort Headphones — a new, iconic, limited-edition drop rooted in pure self-expression.
Paige Bueckers and Azzi Fudd on the power of music
UConn Huskies basketball stars Paige Bueckers and Azzi Fudd get geared up for games — and life’s moments — through music. These amazing women are not only elite athletes but also stellar students, with cool taste in music to boot. How do they do it all? Turns out, music is key.
In the music and the moment
Singer-songwriter Griff's new music video for Miss Me Too featuring the Bose Ultra Open Earbuds is out now. Check out the full video and song here.
Sound never looked so good
Colombian artist Maluma lit up the red carpet wearing one-of-a-kind Bose Ultra Open Earbuds customized in collaboration with Icebox at the 2024 Grammys. These buds were embellished with 365 VS diamonds and 22 grams of 14K white gold. Artists at the top of their game don’t stop, so they need sound that keeps up. Stay tuned for the next drop — no pausing.
New collaboration reimagines the future of wearable audio style
In partnership with Kith, a leading fashion and lifestyle brand, the collab highlights how music and fashion beautifully co-exist as two of the ultimate forms of self-expression in an all-new, limited-edition product: the Kith for Bose Ultra Open Earbuds.
Normani’s primed for an epic takeover
The hitmaker’s upcoming debut album has fans teeming with excitement and is proof of the dedication to her craft. We tap in to understand how music moves her to create at the highest level with a preview of her upcoming song “Candy Paint.”
Coco Gauff gears up for the game
Coco Gauff has been a household name in the world of professional tennis since the age of 15. Four years, four WTA Tour singles titles and eight doubles titles later, Coco sat down with Bose to speak on the sport, family, and how sound impacts her headspace — and ultimately, her game.
How Christian Pulisic amps up
Playing in Italy on one of the biggest stages in the world, AC Milan forward Christian Pulisic needs to bring his best.
Damian Lillard brings the heat
For Damian Lillard, point guard of the Milwaukee Bucks, shooting hoops is not enough.
Tyler Herro drinks in the culture
For Tyler Herro, Miami Heat point guard, Miami isn’t just a city. It’s the soundscape that shapes his life. Check out his Signature Sound based on sounds captured from his daily routine.
We believe that sound is the most powerful force on earth
We are dedicated to telling the stories of those who believe in that power. See how sound drives artists to innovate, pushes NFL players to run that extra yard, and transforms lives.
“The moment I started to find my own sound is when I stopped caring about what other people thought.”
JOE BURROW
Justin Jefferson sounds off
Music is what gets the blood pumping for Justin Jefferson, wide receiver for the Minnesota Vikings. Watch him sound off on his nickname, how music impacts him, and the future of his signature move.
